Dominick Salazar, Director of Hospitality, Lifestyle, and Brand

“Brand consistency across platforms is the difference between “I have seen them before” and “is this the same company” and this is where trust grows or dies.

Here’s some more reasons why it works:

• Consistency builds instant recognition. Example: Pit Viper Glasses
• It signals professionalism to the customer.
• Emotional connections make sales happen.
• When messaging aligns, conversions increase.
• Lastly, it shapes perception which is how sales happen.
• Are you perceived as relatable or lost?

This is something that we’re working hard to smooth out this year at Charles Street. The lowest hanging fruit in our side of the real estate world is customer service + communication. Our sites that have it down are winning, the sites that struggle are not. That’s where we’re starting and from there we’re building broader campaigns and programs.”

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