Andrew Batista Rahman, Vice President of Marketing and Training

“Brand consistency is an essential aspect to an organization’s identity as it connects its values and concepts to a unique and identifiable source. Maintaining a brand across marketing by channels is critical as it establishes an indistinguishable relation with the product it is advertising while maintaining its core, cultural values. A loss in branding erodes an organization’s reputation, resulting in a decline in customer confidence, sentiment, and loyalty both long- and short-term.”

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