“How marketing communication often relies on the smallest design elements.”

Overall Importance of Design

When it comes to communicating either through social media, flyers, e-blasts, etc. in marketing, it is very important to keep all branding consistent throughout all platforms and to make sure the design is pleasing to the consumer, making sure the design is spaced out correctly, fonts are legible, and that color palettes and layout are intentional.

The smallest details in design can make the biggest impact. When the design looks intentional, high quality, and consistent, it allows for your brand to look more credible, allowing those who come across your work to trust it and be more engaged with it. When designs do look messy, unorganized, and inconsistent, consumers are more likely to scroll past, not click on, or not engage with whatever form of advertising you place.

Importance of Design in Industries

In luxury industries like beauty, fitness, and real estate, visual communication through design plays a huge role in helping brands stand out over others. Top brands today have intentional branding elements such as colors, fonts, logos, slogans, imagery, and more that help them stand out and stay well known in these industries, specifically in the fitness and beauty industries. Due to these industries being very saturated, design and branding play a huge role in standing out in this day and age with the average consumer constantly scrolling.

Take a Look

Take a look at some of the current top-performing brands in the beauty and fitness industries, such as Rhode Skin and Solidcore. Rhode branding is simple, with a grey/neutral color palette and a sans-serif type font, yet it stands out among many skincare brands. Their consistency with the simple branding and design helps tie in with the clean skincare aesthetic, helping with building credibility and attraction toward the brand.

When looking at Solidcore’s Instagram, they really stand out with a white and black color palette with a pop of blue, their bold sans-serif type font, and their logo. If you take a look, they use at least one of these design aspects in their posts, keeping the feed looking consistent and clean.

All in all, when it comes to trying to relay a message on any channel, it is important to keep in mind the design aspects you use because the smallest detail can either keep someone engaged or continuously scrolling past your post.